Is Franchise Sales Outsourcing the Best Alternative?
There are three basic alternatives to franchise sales – each with their benefits and drawbacks: hire an experienced franchise salesperson, train an experienced salesperson how to sell franchises (or sell them yourself), or use franchise sales outsourcing. The Cost of Experience An experienced franchise salesperson in today’s marketplace will typically command a salary of between $85,000 and $100,000 and will have bonus potential up to $125,000 or more. Superstar franchise salespeople can command two to three times that amount. In addition to direct costs, the franchisor would need to spend money on administrative staff, benefits, FICA, etc. Should the franchisor use a recruiter to find a good person, their expenditure to hire this individual would be a recruiting fee of $25,000 or more. And if the individual is recruited from another market, the costs of moving the employee need to be factored into the mix. So fully loaded, a franchisor might be looking at a commitment of $175,000 or m
