IS FERRARI COMPETING WITH TESLA FOR THE GREEN EXOTIC CAR MARKET?
Though Tesla plans to put a large future focus on the release of their up and coming Model S sedan, a seven passenger family vehicle that will be marketed at nearly half the cost of the Roadster (currently sold for $107k), they have no plans to abandon future sports car “exotics” projects in favor of mass production. That intention makes Tesla a kind of front runner as a hybrid exotic manufacturer who may even have a jump on Ferrari when it comes to marketing. Ferrari, however, as such a beloved super car company and front runner when it comes to racing technology, is likely to win the hearts of all green conscious driving enthusiasts should they elect to produce hybrid sports car technologies that are in the price range that will appeal to a similar market share demographic as they are currently structuring their newest stable line up car model, the Ferrari California. FERRARI CHANGES MARKETING STRATEGY CATERING TO DEMOGRAPHIC FOR NEW CALIFORNIA MODELS Currently, Ferrari has asked Fer
