Is Earthkeepers Hero “Mission Possible” Mission Sustainable?
Last week, in partnership with changents.com, Timberland released “Earthkeepers Hero ‘Mission Possible,’” furthering the company’s vision to develop Facebook applications that blur the line between virtual and real-world eco-action in order to catalyze an environmental movement of “do-ers” under the banner of Timberland Earthkeepers. Many brands, non-profits and social activism campaigns have begun to harness the power of the web in creating experiences designed to drive real life behavior, consciousness and goodwill. And the “game” element helps create memorable engagements that promote adoption of causes and lifestyle integration. Akoha is another good example of this, giving players points for a variety of social change-related activities that they complete in the real world. But the question becomes are games like these fads, fueled by initial hype, or do they have the potential to create sustainable change and elevate consumer consciousness of important social and environmental is
