Is E-Trades baby talk straight?
Through a clever bit of animation, E-Trade’s babies tout the company’s research tools and inexpensive trades. In one ad a baby says,”Check this out: Benny still pays for a big, expensive broker!” Baby Benny defends himself by saying,”He’s a friend of my father’s.” In another ad, Benny and another baby discuss how rough the economy has been.”E-Trade can really help you replan your investments. It gives you the tools and research to take control,” the baby says, which causes Benny to sing:”Take these broken wings, and learn to fly again ….
