Is Dominos mea culpa gaining traction?
Sorry seems to be the hardest word. But not for Domino’s Pizza. So, how many ways can one make amends before consumers believe a business has changed its evil ways? The Ann Arbor-based pizza company is finding that out right now as it makes the public-improvement of its principal product a significant cog in its business plan. Excerpt: Domino’s Pizza, ubiquitous as it is, had become more of an inescapable phenomenon than a viable pizza joint. “They” said it was more of a logo in an endless blur of logos than a place of sustenance. It was rarely at the forefront of pizza-centric brains, rarely a first, second or third choice when ordering pizza, always a pizza of last resort. The crust was famously cardboard-y, the cheese tasted processed, the sauce lacked distinction — in the event of famine, a jar of Prego slathered across a Domino’s box itself might serve as a respectable imitation. Indeed, ordering Domino’s pizza had become the culinary equivalent of wearing sweat pants to work — so
