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Is doing a custom white balance really necessary? Whats wrong with using the auto settings on my camera?

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Is doing a custom white balance really necessary? Whats wrong with using the auto settings on my camera?

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A proper white balance is absolutely critical for obtaining a high quality digital print. The proper white balance setting assures a neutral image. When possible, a custom white balance is the most accurate method of neutralizing the color of an exposure. Once your histogram shows you have a proper exposure, you can then perform a custom white balance. Techniques may vary by camera manufacturer, but the principle is the same. With a proper exposure of either a white or 18% gray card filling the frame, select custom white balance from the menu items in your camera and hit enter. The software automatically adjusts the color to neutralize the exposure. This white balance will be good as long as your lighting stays the same. If anything changes the color of light, a new custom balance needs to be set. In some instances, a custom white balance would be impractical. In these cases, your best bet would be to use one of your camera’s preset white balance settings. The auto balance setting is t

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