Is diversification the Group’s strategy in the changing economic scenario?
Our’s is a family-run business group. The new breed in the family is open to changing market trends and they want to expand their horizons. So the Group thought of accommodating their aspirations when new diversification strategies are considered. The Group has recently launched an FM Radio channel in Chennai. Are you planning to make a formidable entry into this segment, which has been ruled by the bigwigs in the entertainment industry? First of all we want to make it clear that we are not here for any competition. We diversify our business after doing a thorough research. We launched the channel after finding that there is enough space for us. We have invested close to Rs 25 crore in the channel and it will take minimum five years to break even. Are you planning to just stay with Chennai or expand to other locations? We are ready for an expansion and we will be targeting various South Indian cities in the next round of allocation. We have lined up an investment to the tune of Rs 50 c
