Is Direct Mail Marketing Still Effective?
Yes of course. Direct mail marketing is an old but effective way of marketing. It is easy to implement and provides excellent results. You can reach to your customers directly with the help of this method. As it is self measurable , you can easily identify the growth and success of your campaign.
The Answer is. . . . . . . . .just not that simple. That answer has to be taken in context of many factors. Certain direct mail marketing is only about one-third as effective in a head-to-head competition with newspapers. Don’t get us wrong – we desire our products to complement newspapers. Most reports show newspapers as the leader in advertising, but let’s get additional perspective: • About one-half of the people don’t get a newspaper and about 10% don’t look at the ads regularly or at all. This means that well over 50% of the population isn’t reached by newspaper advertising, and that is a very large market for your direct mail campaigns. • Reports show that about 90% of readers look at the ads. Great! If an average newspaper is 100 pages, and you spend 25 minutes a day reading the paper, then you could spend about 15 seconds per page. If you spent 15 minutes READING news, comics, editorials, etc, then you have 10 minutes to review all other content. If there were six ads per page,
