Is digital the magic dust to help newspaper titles survive?
Newspaper publishers are already making their content available on mobile phones, through Twitter streams and other platforms. What is fascinating though is that the experience of The Guardian in the UK is that there is still a section of its readership who want nothing more than to read the newspaper in a newspaper format. What is smart is that The Guardian is listening to its readers and has re-launched its digital editions through NewspaperDirect, who already has agreements with over 700 newspaper and magazine publishers from 80 countries internationally. The core feature of this type of digital edition is the customer’s ability to browse a day’s newspaper in the format it was printed. What is clever is that the customer can also search for words or set up email alerts. What is great is that digital – supposedly the enemy – is actually helping in this survival act through the new applications being offered by Apple and others in their App store development. This is the new formula o
