Is digital distribution more important to the PC than retail?
Svensson: For me? Absolutely. No question in my mind. Digital distribution on PC ties directly into our strategy. Capcom is trying to lead in digital distribution, and I would go as far as to say that in the console space we are already the leading software publisher. We’ve had the highest revenue-generating Xbox Live title, we’ve had the highest revenue-generating Wii title, we’re definitely in the top three or four on the PlayStation network. To that end, on the PC side, I’ve spent the past year building up a digital distribution channel that has about twenty different partners. We’re ready on the console side, and we were the first Japanese publisher to do anything on Steam. RPS: And would you say that increased digital sales presence is more important than increased PC presence at retail? Svensson: In the current market, I would. We will probably do as much digital selling as retail in the current climate. RPS: You’re a high-profile new member of the PCGA, who we’ve talked to recen
