Is Customer Relationship Management Feasible for Small Businesses?
A few years ago, customer relationship management (CRM) was not feasible for small businesses. The CRM industry was dominated by large companies — Siebel, Oracle, SSA, and others — that primarily worked with other large companies to develop high-end CRM applications. Today CRM applications google_ad_client = ‘pub-2905054723170537’; // substitute your client_id (pub-number) google_ad_channel = ‘3393335763’; google_ad_output = ‘js’; google_max_num_ads = ‘3’; google_ad_type = ‘text’; google_feedback = ‘on’; google_targeting = “content”; are available for even the smallest business. Microsoft Outlook and Symantec ACT are popular contact managers that offer contact databases, calendars, and schedules. There are also competing Web-based sales-management tools that offer collaboration, lead-capturing, and management tools. No matter what the vendor tells you, a CRM solution won’t be of any use if you don’t use it. But a well-implemented CRM solution will pay off immediately and improve produc
