is culture a concept able to be articulated in international business/ international marketing planning?
1. is culture a concept able to be articulated in international business/ international marketing planning? Give example Culture is the learned ways of group living and the groups responses to various stimuli. It is also the total way of life and thinking patterns that are passed from generation to generation. It encompasses norms, values, customs, art, and beliefs. Culture is the patterns of behavior and thinking that people living in social groups learn, create, and share. Culture distinguishes one human group from others. A people’s culture includes their beliefs, rules of behavior, language, rituals, art, technology, styles of dress, ways of producing and cooking food, religion, and political and economic systems. Anthropologists commonly use the term culture to refer to a society or group in which many or all people live and think in the same ways. Likewise, any group of people who share a common cultureand in particular, common rules of behavior and a basic form of social organiz
