Is cultural literacy important for builders and new home sales people?
Yes; nothing could be more important. As sales people we are expected to be professional communicators. We are the distribution channel in the new home value chain. We are expected to create value for everyone along that chain including our builders and our buyers. The value chain in America of the 21st Century is multicultural, interconnected, and increasingly interpenetrative. Read more… Capturing Today’s First-Time Buyers Tradition. It can be a wonderful thing. It creates a sense of continuity that is comforting, predictable. But when it comes to first-time homebuyers, it’s time to look beyond the traditional blueprints. It’s time to find creative ways to market and sell homes to consumers who do not fit the traditional notions we have of first-time homebuyers. Why? Because demographic drivers are changing the first-time homebuyer market. Read more… Proven Ways to Know Your Customer Gaining Consumer Knowledge The consumer is changing and the Gen-X generation in particular is not
