Is cross-channel attribution (tv, online, radio, etc.) achievable?
What is Visible World doing about attribution? What is most important is that multiple mediums simultaneously deliver a consistent and holistic brand message, and that the combination creates incremental value for the advertiser. Only then can marketers leverage the data from the different mediums to cross pollinate ideas, iterate, and optimize. Does online/digital need GRPs to get a bigger slice of the media pie? Online/digital and television serve very different and complementary purposes. Not everything that works in TV will work for online and vice versa. While GRPs might attract some portion of buyers who are used to working that way, competing to be more like traditional media is unlikely to generate the kind of premium CPM and explosive growth the online world is seeking. Where does context and placement fit with addressable media? Is it all about audience? Great question! The first instinct many marketers have is to use addressable capabilities to target audiences. However, dat
