Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Is contribution margin the best measure to use in times of recovery?

April 26, 2017best contribution margin measure recovery times

0

Posted

Is contribution margin the best measure to use in times of recovery?

1 Answer

0

Posted

It’s certainly the best return on sales measure because it gives the best indication as to whether a sale will generate operating funds. At the DISTREE XXL 2010 conference, I will show the best overall measure is a specific type of return on capital measure; and as we know, capital is in rather short supply just now.