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Is continued learning a major factor at Brown-Forman?

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Is continued learning a major factor at Brown-Forman?

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JIM BAREUTHER: Yes. We have aggressively pursued the goal of providing an ongoing learning environment. I don’t think any of us in the room today can convey to an employee as they join the company that they will be in a specific job for the next 20, 30 or 40 years. As the market evolves, our people need to learn more to stay competitive. The old days of visiting a client and going to a ballgame together and getting a sale based on the relationship are no longer a reality.

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