Is Content Management Good for Business?
“It is infinitely easier to keep a customer than to find a new one,” says Squires. “Effective content management insures that customers receive a personalized experience in their interaction with your company, whether it is a personalized Web page populated with preference and data-driven elements, or whether its an invoice or statement that accurately reflects the recipients needs.” “Businesses see customers as a great asset,” agrees Stephanie Robey, president and co-founder, PhotoSpin, Inc., Rolling Hills Estates, CA, where an online royalty-free subscription allows users to have access to its entire library of photos, illustrations, fonts, film, and sound files. “With asset management tools in place, customer support people can instantly pull up information on the customer that helps to quickly assist the customer in any role. Again, more efficient use of resources and time, saves the company money, and makes the customer happy that they can be assisted quickly. It is good for all i
