IS COMPETITIVE INTELLIGENCE THE SAME AS BUSINESS INTELLIGENCE?
No. Business intelligence is now widely accepted as being concerned with information technology solutions for transforming the output from large data collections into intelligence; usually through the integration of sales, marketing, servicing, and support activities. Business intelligence companies generally provide computer systems and solutions for the management of a company’s own corporate data. In contrast, our competitive intelligence reports are produced by our experts and consultants based on extensive primary research and investigation. The intelligence we provide is not published on-line in any database nor gathered by any software.
