Is Coke’s popularity about the flavor or the all-American brand?
Beers and Colas really don’t mix, but let me try an experiment here. Many years ago, Larry Percy conducted a beer tasting experiment. In that experiment, two groups were presented with beer to taste. The difference was that only one of the groups knew which brand of beer they were drinking. For the other group, it was a blind taste test. Larry concluded that consumers were discriminating when they knew the brand names of beers they tasted. On the flip side, they could make out fewer differences among the beers whose brand names were hidden. This very iconic test result helped marketers understand how important brands are to people. But you already know that! I want to try and demonstrate the power brands have over us, just by introducing a simple thought. And for this purpose, I’ll use Coca-Cola, the world’s favorite carbonated drink. For the record, Interbrand’s 2010 report yet again ranked Coca-Cola the number one brand in the world. Coca-Cola is worth 70 billion dollars, even though
