Is Clipsal seeing more traction with its residential products among traditional CE pros (custom installers) or electrical contractors?
More with electricians and that’s really by design. We are Square D. We’ve been in the electrical space for a long time. We know those dealers. But we’re certainly seeing some traction with low-voltage installers as well. Today, in our residential sales it’s probably about 70 percent electricians and 30 percent low-voltage installers. Explain the effects (if any) that a slow building market has on Square D/Clipsal’s U.S. business. Being a startup, any growth is growth. So we’re growing pretty well. Also, I think the higher end homes have been less affected by the downturn. Just the category itself, the penetration of lighting control is only like 7 percent of U.S. homes but it’s growing 10 to 15 percent per year. So even though homes are down, 10 to 15 percent growth is still healthy and there are plenty of homes to go after. Square D/Clipsal has been working with the Home Lighting Control Alliance, looking to build awareness of the category. How is that going? I think we’re having som
