Is client orientation a weak link of the domestic high-tech marketing?
Investments into technologies of loyalty and retention of “the best customers” should become one of the main sources of growing market capitalisation of ICT-market operators. Participants of the Second Hi-Tech Marketing International Conference spoke about it in Kiev on September 26-27. The new client orientation vector: beyond sales: focus on the client. This year, the subjects of the annual forum that brought together professionals in the area of marketing and strategic development, working on the telecommunication markets of Europe and the CIS countries in the capital of Ukraine was devoted to creation of consumer value, customer service, customer retention technologies and loyalty programs. During the first day of conference, reports on various aspects of the announced subject were made by 11 leading experts from 6 European countries representing the leading telecommunication, consulting and IT companies. Conference was opened by report delivered by Igor Mann, Marketing Director Ar
