Is certification a marketing gimmick?
Answer 4: Certification will add a lot of value to the image of your organization and add tangibly to your marketing strengths, if you do not treat it merely as a marketing gimmick but as a genuine tool to boost the image of your organization. It is also important to be certified by the right certification body. Back up from a certification organization in terms of training programmes and advice is important. Certification from an unrecognized certification body or one whose reputation is not sound may actually tarnish your image.
