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Is CCE is just a fancy word for corporate fundraising?

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Is CCE is just a fancy word for corporate fundraising?

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Though CCE is a way to diversify funding, it is broader and more dynamic than simple philanthropy. Unlike corporate fundraising, CCE fully engages the company involved, including a focus on key issues of interest or concern to community stakeholders and on how the company is approaching those issues in communities where they operate. Pact helps companies understand the issues and develop a plan of action to get involved with the communities where their businesses operate. CCE is also a way to engage companies and communities in more comprehensive long range planning. Finally, Pact’s CCE relationships are not always directly with companies. There are times when Pact pursues CCE through stakeholder coalitions focusing on specific issues involving business and other stakeholders.

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