Is CBI’s National Banking Survey the same as the old Stewart Survey?
The concept is similar but the execution and product is very different. First, the Stewart Survey was a paper based questionnaire. The questionnaire asked respondents to write in details of their bank pricing. The CBI National Banking Survey is internet based and uses a “point & click” methodology. A typical CBI National Banking Survey can be completed in about half an hour. Second, CBI National Banking Survey is national in scope and tracks more variables in greater detail than Stewart. CBI will report bank pricing results on the basis of bank, company size and credit profile, province and industry as well as a variety of physical parameters. Third, the reporting format will be quite different. CBI’s benchmarking reports focus on the results of regression analysis. This lets CBI get at the heart of causal factors that drive bank pricing. In addition, CBI will report results in pivot table format. Pivot tables combine results for a single variable like operating line pricing for all ba