Is buying advertising worthwhile?
The cost of an advertisement in even a local community paper is significant. And, advertisements need to run frequently to be effective. Most hand builders produce less than 20 instruments (most significantly less) each year. Look at your business plan. How many instruments to you expect to sell? Divide the number of instruments into the cost of the advertising. You will likely find that you are working to pay the advertiser. Look to the question on building a reputation for effective marketing advice.
