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Is business-to-business barter just another form of auction?

April 26, 2017auction barter Business-to-Business form

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Is business-to-business barter just another form of auction?

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No. In an auction, sellers are unsure what value they will receive for their merchandise. In a barter transaction, the price of the products and services is determined by the seller and must be met by the buyer. Thus, companies realize the full value of the products and services they barter.