Is Business Positioning Different From Branding?
Business positioning is a difficult term to grasp, and some people consider it to be nothing more than another one of those marketing buzz-words (vague terms used extensively in the market with no clear meaning). According to the conventional definition, business positioning is the perception of a particular product in the customers’ mind. Many marketing campaigns are carried out with the mere purpose of how to differentiate your product. Effective business positioning requires significant planning and resources; however the approach is not limited to large businesses, small businesses can take advantage as well. Business positioning plays with the customers’ psychology and tries to carefully place the product or the service in their mind. You may have watched some particular advertisement of a popular brand and thought, what exactly was the idea behind this advertisement (especially if you do not fall in the targeted group of customers)? Chances are that this particular ad was a part
