Is Burj Al Arab re-positioning itself in terms of marketing and price positioning in this economic climate?
Burj Al Arab represents the epitome of luxury in the hospitality world, hence we need to maintain our service offer and standards to retain our positioning. As a rate reduction would impact our standards, that option is not viable. However, we are committed to offering added value to our end clients and partners, especially in this economic climate. In that respect, we have put together the Ultimate Collection of experiences for our 10th year anniversary that delivers our clients with excellent value for money.
