Is Bulk Email legal?
The answer is “yes”, it is legal. However, there is a new USA federal law that went into effect on January 1, 2004 referred to as the “Can Spam” law. This law supercedes all state and local laws regarding “spam” (unsolicited bulk email), and simply provides guidelines to prevent fraud and deception, and to enforce the honoring of “remove requests” (requests to have an email address removed from a mailing list). This new law does not make bulk email illegal – in fact, many anti-spam organizations have complained that it actually legalizes unsolicited bulk email and will not curb the spam problem at all. There is a right way and a wrong way to conduct a bulk email campaign. Don’t let the new spam law discourage you from developing your own bulk email marketing campaign.
