Is branding affect consumers purchasing decision?
Consumers perceived differences among products through branding. Brands identify the source or maker of a product and allow consumers to assign responsibility to a particular manufacturer or distribuitor. Because of past experience, with the product and its marketing program over the years, consumers find out which brands satisfy their needs and which ones do not. As a result, brands provide a shorthand device or means of simplication for their product decisions. If consumers already know the brand, they do not have to spend more time to make decisions. As consumers’ lives become more complicated, rushed, and time starved, the ability of a brand to simplify decision making and reduce risk is invaluable.
