Is BioMoGo a true Cradle to Cradle solution?
The answer, in short: • BioMoGo creates a useful “biological nutrient” from its biodegradation, a central tenet of the “Cradle to Cradle” (C2C) philosophy. • Brooks has embarked upon the pathway toward “eco-effectiveness” for its midsole manufacturing. More info: The essence of the C2C ideal is to design products that can, at the end of their useful and expected life, provide nourishment for something new (McDonough and Braungart 2002, p. 92). BioMoGo serves as a “biological nutrient” according to that definition. The nutrients from the breakdown of BioMoGo can be used to grow crops for food or for bioplastics that can be made into other products, including shoes, thus completing the product cycle. Brooks has embarked upon the path toward “eco-effectiveness,” another core C2C principle, by eliminating known culprits such as PVC and toluene in midsole manufacturing, following “ecological intelligence” by creating biological nutrients from the BioMoGo midsole, and making incremental impr
