Is Bing, as Live before, going to continue to power search at Telemundo websites?
Bing will continue to power Telemundo’s site. Interestingly, Google powers search at the portal of Telemundo’s main competitor: Univision. How will this partnership affect digital media in the Latin America? Take this into account, even with Yahoo’s help, Microsoft has its work cut out. Google, commands at least 90% of the search market in most Latin American countries, a higher share than it has in the U.S. and in Europe. Yahoo and Microsoft are among the players, which also include some local companies, who have the remaining 10% market share. In the U.S, combined, Microsoft and Yahoo handle 28 percent of the Internet searches in the United States, well behind Google’s 65 percent, according to online measurement firm comScore Inc. So it’s going to be very tough for Yahoo-Microsoft to compete against Google in Latin America… Well, not necessarily. Yahoo-Microsoft has a good chance to increase its share. The Latin American market is in an earlier state of development. Search commands a
