Is bigger always better when it comes to ezines?
Here’s why I love small ezines, and how you can profit from them too! The Power of Thinking Small . . . Is Bigger Always Better? © Charlie Page Internet marketers seem to want everything to be big. The biggest list. The most traffic. The highest number of “hits”. Now realize that I’m from Texas and we admire big. In fact, we’re famous for it. 😉 But is bigger always better? That depends. When it comes to ezine advertising, it works both ways. It’s perfectly logical to go for the big numbers when you are placing ezine ads. After all, advertising is a numbers game, right? More readers equal more clicks equal more sales. That’s the conventional wisdom all right. Now let’s look at the other side of the coin, the “smaller” ezine. ** Please note that for this example I’m calling anything under 10,000 subscribers smaller. I know publishers who would LOVE to have 10,000 subscribers, but in the overall scheme of the ezine business, this seems a natural breaking point. Let me share with you five
