is bidding to host a second World Cup, how has the landscape changed since 1994?
DD: The single biggest thing that’s changed from ’94 is that FIFA’s gone from having one or two countries interested in hosting a World Cup to this time there are 11 in contention for two, and I think ’94 could be singled out as kind of the transformer. The profitability of the ’94 World Cup may have led the way in that category. From a marketing standpoint, it makes a lot of sense, because their marketing cycles are tied to two World Cups, 2002 and 2006 were combined for television and marketing purposes, and then 2010 and 2014 were sold simultaneously. The downside of that has always been was that they didn’t have the second site identified when they went out to market the two tournaments. I think it makes a lot more sense to know the two sites you’re selling in terms of that marketing. SA: Given the success of the 1994 tournament, which set an aggregate attendance mark that has yet to be surpassed, and all the advantages the U.S. has in stadiums, communications, infrastructure, tran
