Is Bar Code Labeling Software Becoming A Commodity?
Strand predicts the Internet will also impact bar code labeling software. “Software will need to communicate with printers around the world,” says Strand. “The marketing distribution of software will change, as well. You may see more software developers sell direct to end users. There are ways to deliver the software that will keep VARs in the mix.” As for the product, Strand says bar code labeling software is mature. “You can’t add many new features. One trend some VARs are moving toward is to make money with technical support or integration of services.” Matter agrees. “As bar code labeling software publishers continue to provide more features for the same price, VARs must focus on alternative methods for the enhancement of software features.
