Is attracting and retaining employees the main goal of creating a strong recruitment brand?
Yes. It has the added benefit of saving the company time and money. Businesses that have strong recruitment brands don’t have to recruit very much since prospective employers seek the company out. The byproduct of creating a recruitment brand is tenure, loyalty, increased productivity and happy employees. What are the steps to creating a good recruitment brand? • Build an appealing brand. Make sure you know exactly the people you are targeting and what they want in an employer. You don’t want to create a brand that does not appeal to your target audience. • Talk to employers to help draw a picture of your company’s culture. Engage employees from all segments of your company, not only executives, in the process of recruitment. • Select a few people to tell their story. Make sure you hand pick a wide range of employees who are successful and happy working for your company. Do not use actors or models for your Web content or print ads. Have them tell their story about why they like workin
