Is ArcGIS Mobile intended for non-GIS professionals?
Yes and no. ArcGIS Mobile is not intended for consumer use; however, it is intended for the GIS community and other professionals (e.g., operational teams and field service, asset management, engineering, and mobile enterprise professionals) who need field or mobile data collection and inspection. ArcGIS Mobile is designed so that professionals can manage and administer the configuration and deployment of ArcGIS Mobile, while actual field or mobile workers can use their ArcGIS Mobile applications without need for GIS training.