Is Apple The Saab Of Computer Companies?
architosh.com’s Editor in Chief Anthony Frausto-Robledo says “I have a confession. Not really a conventional confession in the sense of having committed some sin, but rather in admitting that I did something I thought I’d never do: I bought a Saab. Let’s get something straight. I didn’t think I’d never own a Saab because I knew something about the company and its cars that turned me off; no, instead, I thought I’d never own a Saab because I bought into the negative mythology about them without really researching the brand. “Here in America owning and driving a Saab is more unusual than using an Apple Macintosh computer. A lot more unusual! The company only sold 48,000 cars in America last year, and it was one of the best years ever. People describe people who drives Saabs as well, unusual! Automobile journalists describe Saab’s loyal base of customers as a “cult following”. I was never really aware of all of this until recently. All I knew was that there was this generalized negative m
