Is an “academic/educational rate” for image use common in Japan?
In Japan, if publications are sold they are regarded as commercial even if published by a university press. On the other hand, if a publication is “hibaihin” (unpriced), it is regarded as a non-commercial publication. Sample cover letters explain that a university press is non-profit institution and publishes small numbers of copies. Fees often include image production/reproduction cost and use fee. Use fee may be waived while actual cost for image reproduction may be not. Stated fees may be negotiable depending on the rights owner.