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Is America Online Inc.s “Rainman,” its proprietary content-development language, going away?

April 26, 2017America away going Language online proprietary rainman

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Is America Online Inc.s “Rainman,” its proprietary content-development language, going away?

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The shift could remove one of the few remaining hurdles for partners and advertisers who want a space inside AOL. Encouraged by the enormous success of its latest makeover — the AOL 4.0 software, which includes dramatic improvements in its Web browser and e-mail — the online service is planning to move away from its proprietary computer language, dubbed Rainman, and produce content in HTML, the computer code that’s the foundation of the Web, according to people familiar with the situation. A new HTML-based environment, being developed as part of AOL’s next version tentatively scheduled for late 1999, could potentially bring AOL (NYSE:AOL) millions of dollars in additional advertising revenue as well as make it cheaper for publishing partners to produce content for the service, industry sources say. It’s a move that could further strengthen AOL’s dominant position against encroaching Web competition from Yahoo (Nasdaq:YHOO), Excite (Nasdaq:XCIT), MSN and other portal players.(Microsof