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Is all email prospecting activity appended to a single profile?

April 26, 2017activity appended email profile prospecting

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Is all email prospecting activity appended to a single profile?

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Yes. Even content preferences and interests are appended to the profile. All send, response and profile submission activity is combined with direct marketing campaign and response history to round out the complete contact history. This helps sales have more intuitive conversations with responders and reveals optimal contact and messaging strategies for marketing.