Is advertising on the Internet better than advertising in the newspaper?
All advertising is good. However, the Internet is quickly becoming the most active form of secondary advertising media there is for real estate. In comparing it to the number 1 media (the newspaper classified), although the volume of responses will not be nearly as high, the quality of leads generated by an agents web site will be considerably better. Studies made by several independent researchers across the country place the average income of an adult on the Internet at around $65,000 to $75,000 per year. Beyond that, consider the amount of discretionary cash a person has to have just to be able to purchase the type of equipment and service required to get and stay on the Internet. Now think! How much cash does a person need to buy a newspaper?
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