Is advertising in the Yellow Pages no longer useful in the carpet cleaning industry?
A student taking the advertising class at Bane-Clene Institute said she read on a bulletin board on the internet that many carpet cleaners are terminating their yellow pages advertising or seriously reducing it. She said their reasoning was that yellow pages are no longer a force in advertising since the explosive growth of the internet. These are some facts that may help you make an informed decision about Yellow Pages: • The “Carpet & Rug Cleaner” category ranked 29th last year with 80.5 million references according to the Yellow Pages Integrated Media Association. (Restaurants were first.) • A transaction was recently completed on the London Stock Exchange for 2.1 billion for Yell Group PLC which publishes directories in the United States and Great Britain. • The Yellow Pages in Italy sold for 6.6 billion. • Fifteen billion people used Yellow Pages to look for a business last year. While there has been some loss in usage of yellow pages, certain categories have absorbed most of the
