Is Advertising Absolutely Nescessary ?
• If you need to ward off increased competition or generate additional sales, then advertising is a necessity. Because you cannot personally tell everyone in Central Illinois about the benefits of doing business with you, you need to develop an advertising plan using a mass medium (Radio, TV, billboards, etc) • When you advertise you are buying the audience of that medium. Regent Broadcasting of Peoria provides five distinct and unique audiences so your advertising dollars are not wasted reaching people who are unlikely to do business with you. This allows you to focus on those customers that will!
