Is AdLizard for Web already in use at a newspaper company?
Danny Gruber: Vienna will be our ‘launch platform’ for AdLizard for Web. We have shown it to partners in the UK and USA, and we are very close to securing our first publisher client that will deploy this new technology. We’ve been doing a lot of work these last years in the area of print self-service technology, but the demand from publishers for a self-service solution for online ad banners or video is huge and we are now addressing that. Danny Gruber, founder of Qmecom, bought two years ago by AdLizard, played an important part in the development of this new suite of applications. WAN-IFRA: A couple of years ago, AdLizard made a strategic investment in the company you created, Qmecom. Can we say that what we will see at IFRA Expo is the direct result of this collaboration ? Danny Gruber: The company I founded five years ago has developed a platform that can mass personalize Flash (rich media) ads online. So we could use any targeting information about an end user: contextual targetin
