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Is ad spend on Internet video media coming mainly out of TVC budgets, or from online budgets?

April 26, 2017AD budgets coming internet media online spend tvc video

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Is ad spend on Internet video media coming mainly out of TVC budgets, or from online budgets?

1 Answer

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10 Posted

More and more, it’s coming out of TV broadcast budgets, as we convince an increasing number of media agencies and advertisers that online video is an excellent complement to traditional television advertising. We believe that among Internet sites, video platforms like Youku are in the best position to court advertisers who want the creative freedom and impact of television advertising with the measurability that the Internet affords.