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Is ad-funded programming the silver bullet that will cure ITV?

April 26, 2017ad-funded bullet cure iTV Programming Silver

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Is ad-funded programming the silver bullet that will cure ITV?

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OPINION – With the creative gap between ITV and the BBC getting wider, ITV needs to consider ad-funded programming for an injection of energy and revenue, argues Dan Douglass. And as a first step, ITV CEO Michael Grade’s successor could do worse than look to creative agencies for inspiration on brand-related content.