Is Ad Blocking Technology Hurting Online Advertisers?
There are browsers and browser plugins that can block advertisements on websites. Some users don’t really want to see ads and definitely don’t want to deal with annoying ads that cover up the text they are trying to read or popup over the page. Since there are annoying advertising on some sites, there are users who choose to used tools like Ad Block Plus and others which block Java and Flash based ads on pages. There are a variety of reasons for doing so. Are technologies like this hurting online advertisers? There is a bit of concern here. There are many sites who do offer free services because they are receiving advertising dollars to offer the service for free. If their efforts are hurt, the free service could realistically go away. For the most part, this should not be too much of a concern. One type of advertising on the internet is performance based. This means that there are no earnings unless there is a product that is actually purchased or a form that is filled out. A user who
