Is Accor identified as being a French brand in China?
GZ: Yes, I think so. However, we should be doing more to let people know that Sofitel is French. But generally speaking, I think that the brand is identified with the French style of living and our clientele expects us to display luxury goods and offer fine French cuisine and superior wines. We are making a special effort – which I believe is succeeding – in marrying French and Chinese decorating styles in the new Sofitel Wanda Beijing by juxtaposing a traditional French armchair with a traditional Chinese armchair in the room décor. Our little cross-cultural wink to good international relations! CK: Mr Zimmer, thank you very much.
