Is a seamless online automotive sales process on the horizon?
Zag.com’s founder and CEO explains steps dealers can take now to benefit from the coming tidal change. Picture the dotted line that separates lanes on many roads. Buying and selling cars online was like that: you could sort of buy a car online, but there were gaps in the process. Under pressure from consumers and dealers alike, online car retailing is changing, big time. The inevitable outcome will be a seamless — dare I say hassle-free — process where buyers can complete the transaction, and dealers can close the sale– all online. It’s nothing short of a complete retailing sea change. Think about an auto marketing solution that provides: • full disclosure and upfront pricing • enhanced search technology that finds the exact car a consumer wants in a dealer’s inventory • optimum customer service that offers unbiased information on a brand • sophisticated marketing software that offers dealers the best bang for their buck: fees based on sales, not leads. Of course, there’s already pl
